How to Monetise Your Blog as a Micro Influencer
If you’ve landed here, there’s a pretty good chance that you have a blog you LOVE and spend a crazy amount of time on. But you probably thought you needed Zoella-like numbers to make any real money from it, right?
Not any more. 2017 is the year of the micro influencer, and it’s time you and your blog got involved. Here, I’m sharing all of the effective ways I’ve made $$$ from my blog and you can too.
1. Syndicate your content with publishers that pay
If you thought making money from publishing was dead, think again. My blog has grown thanks to syndication partnerships with online publishers AND posts I’ve pitched. Not only does writing for other outlets help you actively come up with more ideas (which means more content! Yes please!), but it’s also a great way to grow your audience. After all, there’s no better way to make your blog seem more credible than to say it’s been featured in X, Y and Z to name but a few. Oh, and the money earned from writing a blog post you would have written anyway is always nice, too.
Pro tip: head to the 'contact' section of your favourite websites and check their submissions guidelines--you'll be surprised by how many of them would love to hear from you. If you're looking for more ideas of publications that pay, WhoPaysWriters can help.
2. Reach out to brands you love
It’s no secret that brand partnerships are key to monetising your blog. But how often are you actively reaching out to brands to make them happen? A closed mouth doesn’t get fed. Get to it, girl. And don’t be afraid to share your numbers — so many brands are moving towards a quality not quantity approach.
Let’s start with the email basics: include a catchy subject line, direct links to your best social platform (preferably Instagram) and blog, qualitative stats and a sincere compliment.
Katherine, blogger at SlightlySavvy and seasoned PR, recommends using these email template examples, and they’re SO good I’m including them here:
If you have no previous brand experience / you’re a bit of a newbie
I’ve used Sunday Riley skincare for over a year now, and it worked wonders on my cystic acne, especially the Martian toner and ceramic cleanser. My readers also love hearing about the Sunday Riley brand, and I know many of them love your products, too.
My blog, Slightly Savvy, sees over 7,000 page views/month with an incredibly high 30% engagement rate. My Instagram also sees about a 30% engagement rate. With summer ending soon, I’d love to share some of your products with my readers on repairing sun damage, protecting against pollution, and anti-aging.
I would love to partner with you guys in some way.
If you have some partnerships under your belt:
I’ve used Sunday Riley skincare for over a year now, and it worked wonders on my cystic acne, especially the Martian toner and ceramic cleanser. My readers also love hearing about the Sunday Riley brand, and whenever I post about you guys, I get so many questions
I’ve worked before with brands like Drunk Elephant and Tatcha. With Drunk Elephant, I drove a 40% click through rate with $300 in product sales in 1 week. Over 6 months, they sold $2,000 in Drunk Elephant rise +glow serum.
I would love to partner with you guys in some way.
Email away. What have you got to lose?
3. Launch an online course
Anyone, in any niche, can create an online course. All you need is to have a blog where you solve some kind of problem for your audience. Maybe you’re a fashion blogger, so create a course on taking better photos or finding your person style. Maybe you write about personal finance, so create a course on how to budget better. Think of it this way: you’re already helping your audience with your free content. Online courses just allow you to monetise your blog while still helping your audience. Yay! Oh, and they’re scaleable, meaning you can sell as many as possible with no constraint on your time or energy.
4. Offer AND MANAGE YOUR OWN ad space
Ok, this may sound a little old school, but hear me out: Google Adsense is cool and all, but unless you have trillions of page views, your earnings are going to be low. Like, pennies kind of low. Ain’t nobody dining out on that. The solution? Offering ad space to small businesses and other bloggers at reasonable prices. Put it this way: for other bloggers, there’s no better place to attract new readers than from other blogs. The same goes for businesses: on your blog, they can reach an already engaged audience who are guaranteed to click through. Start by advertising ad space to your audience across your social channel (and to begin with, always opt for exclusive, time-sensitive offers and one-time deals for that particular month).
5. Amazon affiliate it up
Of all the affiliate programmes out there, Amazon Affiliates is most definitely my fave. For starters, it’s the kind of affiliate link that isn’t totally irrelevant — you can easily fit a book or product recommendation into a weekly round-up. Plus, they regularly have deal days to help you make more money. Audible is a prime example of this. EVERY time someone signs up for a free Audible trial from one of your affiliate links, you make £5. Five. Pounds. Not bad, hey? Try it. Tailor a few posts around it. See how it goes.
I’m rooting for you, always.