How to Find Your First 100 Readers

Actionable ways to build your audience & subscriber base. From scratch.

Welcome to my new blog series, where I share the *honest* answers to the career and creativity questions that come my way.

"I just wanted to let you know that your work inspired me to keep going today. Do you have any advice on gaining those first 100 visitors? What is some of the marketing that has worked for you?" - Nolan Denker

Firstly, that’s so exciting! Congratulations. You’ve just exited your comfort zone and you should feel proud of that. 

Make no mistake about it, finding the first “100”, whether it’s followers, visitors or subscribers is no easy feat. But it's entirely possible.

When I started my blog six months ago, I was scared. Between you and I, I believed that I was too late to the blogging party, and there was no space left for me. Oh, how wrong I was. There’s space for all of us.

However, Nolan, you can be the best writer in the world. If you don’t know how to promote your work, don’t expect anyone to find you. Here are some tips that have helped me. 

Publish your work on - this tool is the basis of my following. But don’t just hit publish. Submit it to one of their publications first, and take advantage of a pre-existing audience. I recommend The Coffeelicious to get you started.

Comment on your competitors' blogs and engage with their content. Take a genuine interest. Blog forums can be good, too. Be pro-active. Seek out your tribe.

Create secret Twitter lists to see how other bloggers you admire communicate. How frequently do they post? What kind of content do they share? Take notes. With time and practice, you’ll find your own voice, too.

A lot of people try and do everything at once. YouTube and podcasts and Instagram and Facebook and Twitter and Snapchat and woah. Slow down. In the beginning, focus is key. Start by doing one thing really, really well. Nail that one medium first. And then, once you've established yourself for that one thing, add something else. 

Immerse yourself in your chosen field and you'll start attracting the right kinds of people.

Do it with honest intentions, heart, and perseverance or not at all. Know that you can start late, be different, be uncertain & still succeed. 


Like this post? Subscribe to my newsletterto receive musings on careers, creativity & more.