Determined to learn more about marketing’s commercial impact, I joined the startup world in 2017. I've transformed a building site into one of London’s top co-working brands, led investor relations for £50m+ investment rounds and teams of 50+ employees. Since 2021, I’ve held a number of C-level roles in fintech. At 29, I became the youngest female board member of an FCA-regulated company, helping scale 3S Money from 30 to 200 employees and launch in five international markets.
I’m proudly British-Brazilian and state school-educated. What motivates me most is extending the table and creating opportunities for others. In my commitment to sharing as much knowledge as possible, I’ve delivered talks at Google, PwC, ITN, and London Business School, and coached over 100 marketers internationally. Outside of work, I’m a UN Women UK delegate and completing a Master’s in Psychology and Neuroscience of Mental Health at King’s College London.