TripAdvisor

TripAdvisor is the world's biggest travel website and I worked as their Senior Brand and Content Manager. As part of TripAdvisor’s next phase, we needed to let the world know that you can now not just review, but book hotels on TripAdvisor.

We created a high-impact competition for the first-ever slumber party on the London Eye. The result? 40,000 competition entries from 5 international markets, 350+ links, and over 300+ pieces of coverage in publications including USA Today, Business Insider, The Independent, and The Telegraph.